paqtory

Paqtory is an online printing service that allows individuals and businesses to design and order custom printed products such as business cards, banners, brochures, apparel, and promotional materials through a web and mobile platform.

The Problem

Small business owners, entrepreneurs, and individuals need a simple and intuitive way to design and order high-quality printed products. Existing printing platforms can feel overwhelming due to complex design tools, unclear pricing, and lengthy checkout processes, causing frustration and abandoned orders.

The Goal

Design a simple, intuitive end-to-end online printing experience that allows individuals and small business owners to quickly understand Paqtory’s value, easily customize printed products, and confidently place orders without design or printing errors.

The experience aims to reduce complexity in product selection, make design tools approachable for non-designers, provide transparent pricing, and clearly communicate order status—helping users complete their orders efficiently and with confidence.

Responsibility

To design an easy-to-use, end-to-end custom printing experience that enables users to:

- Quickly select products
- Easily customize designs
- Confidently place orders
- Track progress without confusion

User Research: Summary

I conducted qualitative user research through user interviews and online surveys to understand how people currently design and order printed products. The focus was on identifying pain points, expectations, and behaviors when using online printing services.

User Research: Painpoint

Pain Point 1

Users find it difficult to choose the right product specifications (paper type, finish, size) without clear guidance.

Pain Point 2

Design tools feel intimidating for users with little or no graphic design experience.

Pain Point 3

Users are frustrated by hidden costs that appear late in the checkout process.

Pain Point 4

Tracking orders and understanding production status is often unclear and stressful.

Persona

Amina Okafor

Amina is a small business owner who sells skincare products online and at weekend pop-up markets. She wants her brand to look professional, but she doesn’t have graphic design skills or time to learn complicated tools. She needs a fast and affordable way to create business cards, stickers, labels, and flyers without making mistakes in sizing or print quality.

User Journey

Amina Okafor

Goal : To design and order professional printed materials for her skincare brand quickly, affordably, and without design or printing errors.

Sitemap

I created a clear sitemap to ensure users could easily:

Browse products
Customize designs
Review pricing
Checkout smoothly
Track orders from their account dashboard

Digital Wireframe

Digital wireframes were created in Figma to refine layout and hierarchy.
Key decisions included:

Placing product selection above the fold
Offering template previews early
Providing real-time design previews

Low-fidelity prototype

A low-fidelity prototype was built to test core flows:

Product selection
Customization
Cart and checkout
Order confirmation

User Research: Findings

Finding 1

Users wanted clearer explanations of printing options (paper quality, finish, delivery times).

Finding 2

Users expected more beginner-friendly design assistance, such as auto-alignment and smart suggestions.

Finding 3

Users looked for real customer reviews and product samples before purchasing.

Mockups

High-fidelity UI establishes WealthVerse’s visual language: clean hierarchy, card modules, and strong action buttons for investing, rebalancing, and strategy actions.

High-fidelity prototype

The final high-fidelity prototype focused on simplicity and trust.
Design decisions included:

A clean, modern UI
Consistent spacing and typography
A neutral color palette with accent colors for CTAs

Accessibility Considerations

Color contrast meets WCAG AA standards
Simple, readable sans-serif typography
Clear visual hierarchy for scanning and comprehension

Takeaways

Impact

The redesigned Paqtory experience helps users feel confident creating professional print materials without needing design expertise. The streamlined flow reduces friction and improves completion rates.

What I learned

Simplicity is critical for design tools
Clear guidance builds user confidence
Usability testing reveals assumptions designers often miss

Next Steps

Conduct additional usability testing with business owners
Add AI-assisted design recommendations
Expand mobile-first design features